The idea of the loyal family dog emphasizes a comfortable, home-away-from-home atmosphere that all hotels desire. And what a perfect fit – the hotel is a pet-friendly business marketing specifically to pet owners. Smart marketing!Ī 24-suite luxury hotel in Highlands, NC, The Park on Main Hotel cleverly uses the image of a scottish terrier in their print and social media branding.
Creatively, its a natural fit and definitely works to bring the potentially distant and unfriendly world of finance down to a personal, approachable level. That is why you see a dog in the logo and marketing of Plum Dog Financial, mortgage brokers and financial experts located in the Montford neighborhood downtown. Plum Dog FinancialĪ dog represents trust and dependability, as well as the idea of home. The huge pink dog on the buildings wall mural has become symbolic of the resurgence of the River Arts District and of the role the arts have played in Asheville’s success. A great combo! Pink Dog CreativeĪrt studios and retail space in Asheville’s booming River Arts District, Pink Dog Creative uses just that – the shape of a large, tooth-baring pink dog as it’s logo. Sanctuary Brewing Company in Hendersonville, NC is ” a nano brewery and tap room committed to enriching the lives of humans through our excellent craft beer, and benefiting animals through local advocacy.” The owners work with local shelters and animal advocacy groups as part of their mission to rescue and benefit animals in the area. Locally, canine-friendly Asheville Brewing Company has a great offering in their Lemon Space Dog Wheat, a wheat ale with lemondrop hops. Just Google “beer, logo, dog” to get a feel for the popularity of this trend.
Red Dog, Blue Dog, Mad Dog, Flying Dog… its a long list. The business of craft brewing has boomed internationally over recent years, and the dog makes frequent appearances in both the names and logos of breweries and of their specific beers. Probably the only thing more popular than our beloved pets in WNC is beer. This blogpost looks at a few local Asheville and western NC ventures that make creative use of canine appeal extending beyond the field of animal care. Those warm and fuzzy canine qualities are a valuable fit in the branding strategy of many businesses, and not just for vet clinics, pet shops or animal services. Dogs have an almost universal appeal as faithful companions, loyal and fierce protectors, and they share a nature that is intelligent, calming, comforting, and speaks of home and hearth. Remember the terrier on RCA Victor‘s record labels with the title “His Master’s Voice”? Dogs are a natural fit for a surprisingly wide range of enterprises, from beer to high finance – and the reason is pretty clear. Brands make lucrative use of the visual and emotional appeal of animals in their design strategies – perhaps the epitome of the brand “mascot” is man’s best friend himself: the lovable dog.